About Setworks

Built by someone
who got tired of
marketing that doesn't work.

Setworks exists because most marketing is disconnected from commercial outcomes. We're here to fix that — with systems, not guesswork.

Book the AI Growth Audit → How it works
David Fernandez — Founder, Setworks

David Fernandez

Founder, Setworks

I've spent over a decade building brands and creative systems for businesses that want to grow. Through that work, I kept running into the same pattern: companies investing heavily in marketing — ads, content, social, email — without the infrastructure to make any of it compound.

Leads were falling through the cracks. Follow-up was inconsistent. Campaigns were running but no one could tell what was working. The technology existed to fix all of it — but getting it built, integrated, and running smoothly was harder than it needed to be.

Setworks is my answer to that. We build the marketing infrastructure that turns activity into outcomes — using AI to automate what should be automated, and keeping human judgment where it belongs.

We're not a traditional agency. We're not a SaaS tool. We're a small team that gets deep into your business, builds something that actually works, and hands it over in a state where you fully understand what you have.

How we think

A few principles that shape how we work.

Not a mission statement. Just the things we actually believe — and that you'll see reflected in every engagement.

01

Systems over campaigns

Campaigns are events. Systems are infrastructure. We build things that run and compound — not one-off executions that stop the moment the budget runs out.

02

Clarity before build

We don't pick up tools until we understand the problem. The AI Growth Audit comes first — always. It's how we make sure we build the right thing, not just a thing.

03

Visible work, not black boxes

Every system we build is yours. Fully documented. Fully explained. You should understand everything we've built — and be able to run it without us if you choose to.

04

Commercial outcomes only

Vanity metrics don't pay salaries. We care about leads, pipeline, conversion, and revenue. If a system isn't moving commercial needles, it's not doing its job.

05

Honest over comfortable

If we think something won't work, we'll say so. If the audit tells us your highest priority isn't what you expected, we'll tell you that too. We'd rather lose a deal than waste your time and money.

06

Small but specific

We work with a small number of clients at a time. That's intentional. Every engagement gets real attention — not the attention of an agency with 80 clients and one junior on your account.

The context

Why this matters now.

📉
63%

of leads go cold

Most businesses let the majority of their leads go cold — not because they don't want to follow up, but because manual follow-up at scale doesn't work. Automation fixes this.

📈
4–12×

ROI on marketing automation

Businesses that implement marketing automation properly see significantly higher return on their marketing spend — because the system works when they're not working.

⏳
2026

The window is open now

The businesses that build AI marketing infrastructure in 2026 will have a structural advantage over those that wait. The tools are available. The gap between early movers and late movers is widening.

Work with us

Every engagement starts with the AI Growth Audit.

It's the right first step — and it gives you something valuable whether or not we end up working together beyond it.

Book the AI Growth Audit →